1/27/2024 0 Comments Altoids tangerine sours for saleIt returned to British ownership in 1988 when United Biscuit acquired the business for £21.5 million in cash. It was not long, however, before Guinness decided to divest Callard and Bowser, which management believed no longer fit into its long-term plans. The products were imported to the United States, but in 1981 Guinness established an office in White Plains, New York, to improve marketing efforts and supermarket distribution. Offering a full line of candy, Callard and Bowser was best known for its Creamline Toffee and the green thistle on all of its packaging. In 1953 Callard and Bowser became part of Arthur Guinness Sons & Co. In addition to Smith & Company, the firm would acquire William Nuttall of Doncaster, and for a time Altoids would be marketed under the Nuttall brand. The confectionery company had been formed in England in 1837 by Daniel Callard and his brother-in-law, J. One or two taken after meals will stop any poisonous fermentation." It was also around this time that the "curiously strong" tag gained currency in the product's marketing efforts.Īltoids became part of the Callard and Bowser firm through a merger in the 1800s. Even as late as the 1920s Altoids claimed in its advertising that it acted "as an antidote to poisons in the stomach. In addition to Altoids -supposedly coined by joining the Latin alt (to change) with the Greek oids (taking the form of) -the firm also sold Zenoids as an aid to digestion, Cyphoids to relieve throat problems, and Notoids, an antiseptic voice and throat treatment. Dubious curative claims for its products were hardly new to Smith & Company, nor were medical-sounding names. With the standards on what a product could and could not claim a matter for consideration many years later, Altoids, as the mints were called, were marketed as a stomach calmative. Altoids were not sold as a breath mint, however. It relied on the purest oil of peppermint to make it far stronger than regular mints. 18TH-CENTURY ROOTSĪlthough the one-brand Callard and Bowser-Suchard company known today is a recent incarnation, the roots of the company and Altoids date back to 1783 when, according to company sources, a man named Smith Kendon, owner of Smith & Company, developed the recipe for the intense lozenge. Altoids mint products are manufactured in Bridgend, Wales the strips are produced in the United States and the chewing gum products are made in Italy. Altoids also sells breath strips in Cinnamon and Peppermint flavors. Other products include specialty flavored Altoids, available in Ginger and Liquorice hard sour candies, packaged in round tins and offered in Citrus, Apple, Tangerine, Mango, and Raspberry flavors Cinnamon, Peppermint, Sour Apple, and Sour Cherry chewing gum in oblong tins and Sugar-Free Smalls, mints available in Peppermint and Cinnamon. People have found seemingly endless uses for the empty tins: as emergency medical kits, sewing kits, pinhole cameras, MP3 players, tobacco or illegal drug containers, iPod battery packs, and some that have even been turned into emergency camping stoves. They are packed in a distinctive rectangular tin box, a major part of Altoids' success. The company's best known product remains its traditional mints, available in peppermint, wintergreen, cinnamon, and spearmint flavors. Since the exceptionally strong mints -or "curiously strong" mints as its advertising has long held -became prominent in the mid-1990s, Callard and Bowser has added a number of products under the Altoids name. Company, responsible for Altoids mints and other products. is a Rye Brook, New York-based subsidiary of Wm. Company Founded: 1837 Employees: NA Sales: $107.8 million (2000 est.) NAIC: 311340 Nonchocolate Confectionery ManufacturingĬallard and Bowser-Suchard Inc. 800 Westchester Avenue Rye Brook, New York 10573 U.S.A.
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